What's in your marketing plan for 2011?

What goals do you have for your company? How are you planning on putting your great ideas into action? What’s your marketing strategy? Fail to create a plan of execution and you’ll find yourself running after everything, with no destination in mind. 

The bigger your company gets, and the faster it’s growing, the harder it is to get everybody on the same page. The challenge, of course, is that there isn’t a single page around which to align. Instead, there are likely several pages, actual and imaginary, along with memos and emails, each purporting to describe your company’s vision, mission, and strategy.
Further, many of these messages may be riddled with unclear and even contradictory statements about who your company is, what is does, and how. This step will introduce you to the One-Page Strategic Marketing Plan, a simple yet powerful tool that helps you edit your vision, brand and strategy down to a single, action-oriented page.
This step increases sales by:
• Identifying your Strengths, Weaknesses, Opportunities & Threats – the SWOT analysis let’s you take stock of where you are today

• Determine your company’s values & vision – once communicated to your organization, everyone knows what you stand for and helps set your direction

• Identify your long term & short term goals & priorities

• Establish your critical numbers or targets to ensure you staff focused on progress & results


Equally important is sticking to that plan and following through on what you set forth. If you don’t execute on the plan, you can say goodbye to any results you hoped to achieve.

What do I do now?


Develop or update your 2011 Marketing Plan ASAP and create some simple tools to help execute that plan. If you’re missing some key advisors or an understanding of the tools you need to build the plan, please contact us at BIG.

Think Big, Execute Big….Putting great ideas into Action!