Using Social Media with ‘Traditional’ Marketing to Generate Leads for Your Small Business

Posted by Darion Miller on Thu, Aug 12, 2010 @ 07:06 AM
Old School & New School, Vintage & Modern. From a design element these can go well together if used correctly. From a marketing effort, it will allow you to connect with people who didn’t know you were on social media and further your transition from traditional outbound marketing to inbound ‘non interruptive’ based marketing. Meshing old school marketing with new school marketing puts an interesting spin on how you can generate leads and reduce your cost of customer acquisition. Here are a few ideas to think about when combining Old School and New School Marketing:



Social Media Addresses on Flyers, Door Hangers, and Brochures

You see social media icons everywhere now a days; paper materials, brochures, business cards, and emails. Take advantage of your online presence and put your social media links on your marketing materials. By doing this you will create a fan base that you can nurture and keep involved in your products and services. It will also keep you involved in the community and have more opportunities to get more exposure.



List Your Social Media Addresses in your Commercials

If you are making commercials, whether they’re radio or television, it’s always hard to gauge the effectiveness of the commercial. No analytics tool is going to tell you that someone came to your site because of a Television or Radio commercial, so how can you measure its effectiveness? One way to gauge the effectiveness of these types of marketing efforts is to give your targeted market a place to go online to follow you. List your Facebook or Twitter Handle on the commercial to drive people to your site. Once they are following you, keep them there by telling them more about your products and services.



Give-A-Ways or Promotions in Social Media

An effective and fun way to keep people engaged in your social network is to have Give-A-Ways and Promotions. Once you have a following you’ll want to market to these potential clients in non-sales ways. Offer give a-ways unrelated to your business. Remember keep it fun and engaging. Here are a few ideas:



■Gift Cards

■% off your services for answering a questions correctly

■Milestone promotions for reaching a certain amount of followers

■Buy this get this for free promotions

The take-a-way here is to use mix the older forms of marketing you are currently using and combine them with free marketing like social media to keep your target audience engaged. Remember to have fun with it and keep in touch with your audience