5 Ways to Engage in Social Media in less than 65 minutes

Posted by Darion Miller on Thu, Jul 22, 2010 @ 08:34 AM

There are many ways to engage in social media for your company. However, you have to make sure that you do not get sucked in to wasting time and not being efficient. Here are 5 ways to engage in social media for your company efficiently in less than 65 minutes:


Announce Major Milestones and Achievements

Announcing major milestones and achievements for your business not only makes your company look like its being progressive and has goals but it can worry your competition. Announce major new clients, new milestone in client quantity (500th Customer), or an award from your chamber of commerce.

Where to announce milestones and achievements:

• Your company blog

• An email blast to your client base

• Your social media reach

• Use a service like PRWEB. PRweb will send out a press release and you will get pick up by local news and possibly nationwide news.

Time: 20 Minutes

Announce New Product Offerings

Your industry is constantly evolving and new products and technologies are being released every year. Clients like to see that you are progressive and are very interested in new technology or product offerings believe it or not.

How to announce New Product offerings in social media:

Twitter: We just launched a new type of green cleaning chemicals. Check it out here (Link to your site) #GreenProducts #innovation

Facebook: Everyone we are getting greener every day. We are now using the greenest cleaning product brought to you by (Company/new product). Check out the details here: (Link)

Linkedin: In a discussion group in your industry ask: Has anyone use (list product)? We just switched to ( Product) how do you like it?

Time: 5 minutes

Engage in Linkedin Discussions in your Industry and Outside Your Industry

There is a linkedin group for just about every industry for the service industry. Join not only industry specific groups in your industry but also get involved in other industries. The reason is you never know how you can network with another industry group. For example an HVAC company in a group may be asking if there is a construction cleaning company they would recommend. If you are there to respond you will be able to network and get your name out there.

Time: 20 minutes

Keyword Search in Twitter, Linkedin & Facebook

Social media sites like Twitter and Facebook have so much information about your prospects its like fishing in the ocean. Each of these social media sites have a search feature that will allow you to type specific keywords to find people in your area talking about problems they may be having. For example:

In twitter someone may tweet: Ugh my house is so dirty I need to get it cleaned #ineedtogetacleaner . For a cleaner this is a lead. Tweet back to this person and tell them what you have to offer.

You can also go as far as doing an advance search in Facebook and Twitter to add people with similar profile keywords that is related to your industry.

Time: 10 Minutes

ADD People!

Do not be afraid to add people to your network. The whole point of people involved in social media is to be social. If you are not going to engage with your audience or network social media would be a huge waste of time for you. Remember the point of social media is to gain an audience so people know who you are and use your services.

Time: 10 Minutes